April 18-19, 2017
Fairmont Chicago Millennium Park
[Part of Engagement World]
Produced by the Enterprise Engagement Alliance at TheEEA.org, a not-for-profit dedicated to creating a formal discipline based on fostering the proactive involvement of everyone critical to success.
All education is based on the course materials of Enterprise Engagement: The Roadmap, available at Amazon.com, updated with the latest trends and best practices relevant to almost any organization today.
Click here for a complete list of the experts, managers and professionals who have contributed to the development of this formal education program.
9 am-9:50 am
Coming ISO Engagement Standards: What This Means to You
Speaker: Lee S. Webster, Administrator, ISO 260 US TAG, and Director of Employee Relations at University of Texas Medical Branch
Now that the International Organization for Standardization (ISO) has formally voted to move forward with the process of creating engagement standards, Webster will explain what that means to organizations throughout the world. ISO standards have helped propel the emergence of major fields, including industrial safety, total quality management and many others. He will also outline the potential impact of such standards, the process by which they will be created and how your organization can benefit. As Project Leader for the new ISO standards working committee, Bolger will explain the process and the ISO Quality Management Principles upon which the standards will likely be based.
10 am-10:25 am
The Distinction Between Brand, Culture and Engagement, and Why it Matters
Speaker: Barbara Porter, Principal, Senn Delaney
Porter will clarify the distinctions between culture, leadership and engagement based on her early leadership in engagement as a contributor to the Enterprise Engagement curriculum, front-line experience in managing call centers for major companies and her consulting work with Ernst & Young and now culture consultant Seen Delaney.
10:30 am-11 am: Refreshment Break
11 am-11:25 am
The View From the C-Suite: Why Engagement is Now
Speaker: Steven Goldstein, Chairman of US Auto Sales, Senior Advisor to Alvarez and Marsal, Founder and President of Engaged Leadership Advisors, and author of the recently published book “Why Are There Snowblowers in Miami?”
With over thirty-five years of experience working as an operating executive at global Fortune 500 corporations (including as Chairman and CEO of American Express Bank) and midsize companies, as well as advising private equity firms and their portfolio companies, Goldstein offers a C-suite perspective on engagement. He believes that multiple forces are converging that have the potential to make an enterprise approach to engagement essential to almost any type of organization, whether for-profit, not-for-profit, government or education. He will outline those forces and define the difference between having a strategic versus and ad hoc approach to engagement, and how the emergence of this new field will affect business performance.
Learning and Engagement Best Practices
Speaker: Susan Forgie, Vice President, Customer Experience and Digitalization, Assa Abloy Hospitality, and contributor to Enterprise Engagement: The Roadmap
Forgie will demonstrate how one of the leading providers of security products in the world integrates its training with overall engagement efforts to ensure people can do what’s required to deliver the brand promise and customer experience.
Noon-1 pm Lunch
1 pm-1:25 pm
Integrated Communication to Unify the Organization
Speaker: Paul Hebert, Director of Program Design, Creative Group Inc., EEA Social Media Editor, host of Engagement Radio at EnterpriseEngagement.org, and contributor to Enterprise Engagement: The Roadmap.
Today’s organization is often a far-flung community of people working in the office, at home, or at different units. Hebert will discuss how technology and other strategies can make it easier to build a strong, better informed and more cohesive community through effective multi-media communications. He’ll talk about emerging engagement portal technologies and other ways to centralize and align engagement across the organization.
1:30 pm-1:55 pm
Innovation Strategies that Foster Task Value and Customer Loyalty
Chris Townsend, Chief Marketing Officer, Imaginatek, and contributor to Enterprise Engagement: The Roadmap, and Ira Ozer, Founder, Engagement Partners and a contributor to Enterprise Engagement: The Roadmap.
Innovation strategies are among the most effective way to foster task value among employees and an emotional connection with customers. This leader in innovation will share the latest best practices on innovation program design and implementation to not only continually crowd-source new ideas and identify potential disrupters, but also build a closer bond with your people.
2 pm-2:25 pm
The Analytics Revolution
Laurie Bassi, President, McBassi & Co., founder of the Good Company Index and Engaged Company Stock Index, and contributor to Enterprise Engagement: The Roadmap, and Deborah Weiss, Director, Workforce Science Project, Searle Center on Law, Regulation and Economic Growth, Northwestern University School of Law.
McBassi and Weiss will demonstrate how analytics can be used to hire better, design better engagement strategies, document return-on-investment of engagement expenditures and make better investment decisions. McBassi will address the data many organizations already have but fail to fully utilize to manage their people.
2:30 pm-2:55 pm
Engagement Business Plan Design
Speakers: Paul Donehue, Principal of Paul Charles Associates training, and an Engagement Agency partner; Bruce Bolger, co-author, Enterprise Engagement: The Roadmap, and author of the recently approved proposal to the International Organization for Standardization (ISO) on the creation of formal engagement standards.
This session will focus specifically on how to create a formal engagement process to achieve specific organizational and other goals. The presentation will demonstrate how engagement principles can be applied both to strategic and tactical goals to achieve measurable results.
3 pm-3:30 pm Refreshment Break
3:30 pm-3:55 pm
Preparation for Enterprise Engagement Certification
Speaker: Allan Schweyer, Chairman of the Enterprise Engagement Alliance Curriculum and Certification program and co-author of Enterprise Engagement: The Roadmap
This session will prepare attendees for the online test for Certified Engagement Practitioner (CEP) designation.
4 pm-5 pm
Open Interactive Session With Audience and Speaker Panel, Moderated by Bruce Bolger and Allan Schweyer
An opportunity to question key speakers as well as engage in discussions with colleagues on the potential impact of standards and formal engagement practices.
9 am-9:25 am – General Session
The Primary Colors of Rewards
Speaker: Paul Herr, Author of Primal Management and Principle of The Horsepower System
In this presentation he will describe the “primary colors” of feelings that designers can incorporate into their reward and recognition masterpieces. Paul’s presentation is based on the four-drive model of employee motivation developed at Harvard, and the productive pleasures (natural highs) associated with these drives.
9:30 am-11:55 am
Rewards and Recognition University (free to Engagement University attendees)
Interactive roundtable discussions with engagement experts on key topics and services available in the marketplace.
Click here for complete R&R education program.
9:30 am-11:55 am
– Roundtable Discussions With Experts on Key Engagement Topics
– Extended curriculum preparation with Allan Schweyer
Roundtable sessions on key topics of engagement facilitated by EEA faculty.
Noon to 12:25 pm
The Enterprise Brand—The Convergence of External and Internal Marketing
Speaker: Allan Steinmetz, Founder, Inward Consulting. Steinmetz and his organization were at the leading edge of an enterprise approach to engagement, being one of the first to break off from the advertising and external marketing field to focus on internal engagement across the enterprise. He will talk about the enterprise brand and the convergence of internal and external marketing, based on his background in both areas, explaining how the enterprise brand drives every other business tactic to ensure that promises that get made get delivered, both outside and inside the organization. Steinmetz will discuss how this approach to engagement can disrupt the traditional approach to engagement and rewards and recognition.
1 pm-5 pm
Meet with leading providers of engagement products and services.
The show is produced by:
Engagement Enterprises LLC
245 Saw Mill River Rd.
Hawthorne NY 10532
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