Get Your Arms Around an Exciting New Field

Schedule

Overview

Education tracks designed specifically for:

• Practitioners seeking to sharpen their skills and understanding of Enterprise Engagement
• Marketing, promotion, incentive and consulting companies seeking to expand their offerings in the area of Engagement

It’s increasingly clear that Engagement is a critical new business practice relevant to almost any executive. Engagement is becoming not only a business but a profession. This two-day education program was specifically designed for professionals in all areas of business seeking to learn more about this emerging field.

On day 1, the Enterprise Engagement Alliance launched Phase 1 of its new Curriculum and Certification program to provide management with a research-based framework for the implementation of an enterprise-wide Engagement strategy. This program was specifically designed for practitioners responsible for implementing Engagement.

On day 2, the EEA focused on helping suppliers of Engagement products and services find their place in this emerging field. This program was specifically designed for companies that provide rewards and recognition; training; assessments and surveys; leadership and coaching; communications; technology; human capital management; and other key disciplines.

Day 1

9:00-10:00am
Plenary Session: Enterprise Engagement in Action
Enterprise engagement has arrived. More and more companies of all sizes are embracing an enterprise approach to engagement to achieve financial and other critical business goals. The program kicks off with cases studies from two very different types of companies: a major supplier of natural gas to consumers and a leading casino chain. Barbara Porter will share her organization’s efforts to align customer and employee marketing and engagement using tools provided by engagement leader Allegiance Inc. Jim White and Julia Carcamo will outline Isle of Capri’s “See. Say. Smile” campaign that engages employees in a compelling way to systematically delight casino customers.

Barbara Porter, Vice President, Nicor National
Jim White, Vice President of Guest Satisfaction, Isle of Capri Casinos, Inc.
Julia Carcamo, Vice President of Brand Marketing, Isle of Capri Casinos, Inc.

Engagement Curriculum & Certification (For suppliers & practitioners)
10:00-11:00am - Session 1
11:00am-noon - Session 2
1:00-2:30pm - Session 3

Be the first to participate as the EEA launches its new Curriculum and Certification program. Earn credits toward becoming part of the EEA Speakers Bureau to bring the message of Engagement to Corporate America. Key topics covered:

• Leadership 
• Communications (electronic; face-to-face; print; promotional products)
• Training 
• Rewards & Recognition
• Engagement Surveys and Polls
• Consumer Loyalty Programs
• Measurement
• Incentive programs

The combination of lecture and interactive sessions are specifically designed for professionals who want to sharpen their skills and knowledge in all areas of Engagement. Speakers include the leading subject matter experts who participated in the creation of the EEA Curriculum and Certification.

Faculty: 
Allan Schweyer, Chief Research Officer, Enterprise Engagement Institute; Managing Partner, Center for Human Capital Innovation
Andrew Kimball, President, Qube Learning
Rodger Stotz, Principal, Delta Qi Consulting; Chief Research Officer, Incentive Research Foundation
Bruce Bolger, Managing Director, Enterprise Engagement Alliance

Day 2

9:00-10:00am
Plenary Session: The New Face of Rewards and Recognition
The focus on Engagement and the need to create a culture of performance has created a greater need than ever for rewards and recognition strategies that foster alignment, integrated branding and a positive environment in the workplace. This session will look at the new ways that organizations are using rewards and recognition in Enterprise Engagement. Speakers will share the latest research on motivation and how it fits into an overall Engagement strategy. Warning: this session may require you to take a very different approach to the way your organization utilizes or sells rewards and recognition.

Speakers:
Rodger Stotz, Chief Research Officer, Incentive Research Foundation 
Scott Jeffrey, Professor of Management, Monmouth University
Jim White, Vice President, Guest Satisfaction, Isle of Capri Casinos   

The Emerging Business of Engagement
A program specifically designed for marketing, management and consulting firms seeking to understand this new business opportunity.

10:00-11:00am
Session 1: What Organizations Need From Their Engagement Suppliers
A panel of Engagement professionals representing major corporations will discuss their Engagement strategies and how they are going about selecting and utilizing Engagement products and services. Speakers will share the challenges of identifying the best way to organize the expertise they need to integrate assessment surveys and polls; leadership; training; communications; rewards and recognition; technology, measurement; and more.

Panelists:
Beth Frechette, Director, Leadership & Professional Development, The Hartford
Claire Howells, Vice President, Engagement, Zions Banc Corp
Melanie Lewis, Director of Sales Engagement, AstraZeneca
Barbara Porter, Vice President, Nicor Energy
Jim White, Vice President of Guest Satisfaction, Isle of Capri Casinos

11:00am-noon
Session 2: The Emergence of the Engagement Agency
Hear from two companies that have approached their branding on engagement from two totally different perspectives. You’ll hear from the head of a well-known meetings and incentive company that made the shift to integrated marketing several years ago and which now focuses itself strategically on an enterprise-wide approach to Engagement. You’ll also get the perspective of a leading company that came at this subject from an entirely different vantage point of recruitment. Attendees will get a clear indication of how the convergence of external and internal marketing is changing the corporate landscape.

Speakers:
Jeff Grisamore, President, EGR International
Tonya Garrett, Managing Director, JWT INSIDE

1:00-2:30pm
Session 3: Finding New Partners
This session will help you find specialists in specific areas with whom you may wish to partner in order to provide a fuller scope of engagement products and services. You will have the opportunity to meet with leaders in various types of engagement products and services in 20-minute intervals to learn how to integrate these products and services into their offerings. Specialists will include experts in: 

• Leadership, training and coaching
• Communications
• Rewards & recognition
• Measurement
• Surveys, polls and assessments
• Technology
• Human Capital
• …and more.